Rank your YouTube videos using these SEO tips.

     YouTube is dominating the social networking in the race and it lies second search engine in the globe after Google. Every day billions of people visit YouTube in search of required contents.

Most importantly what drives those billions of content seeker to this very mighty platform is their content creators, where 400 hours of videos are uploaded every minute. Isn’t is Shocking!!

Just imagine how good it would be if someone want to drive traffic to their website using YouTube. But is it so easy?

Here uploading is not enough. You need to rank your content. Competition here is very high as I already mentioned 400 hours of video a minute.

Here you can’t just upload anything. You need to work upon the niche apart from that most importantly, you need to optimize your video search and we are going to discuss the same in this article.

Basic ideas on YouTube search ranking.

   Firstly you need to understand that YouTube works upon its own algorithm for ranking, hence you need to understand the algorithm. Like you might have seen that many companies offers inorganic traffic for the channels. Buying inorganic traffic won’t affect your ranking as it’s against the YouTube algorithm. You need to gather view time organically to make YouTube algorithm rank your content.

But here lies a catch, if people clicks on your video and quits within few seconds of the watch. You ranking is likely to drop. Hence the very first suggestion for you would be work hard on your contents and follow the niche.

Here are few important steps of good YouTube SEO tips:

1.       Catchy title of the video – Use Keywords

2.       Make a good description

3.       Name your video file

4.       Use CC (closed caption) features in your YouTube videos

5.       Tagging for your YouTube videos

   1.     Catchy title of the video – Use Keywords

    Video title is something that will tell the audience what your video is all about. A good title that matches your video very exactly will be very friendly to the viewers and also enhances the YouTube algorithm for SEO.

TIPS: - Take advantage of Google and YouTube auto-complete features. This will give you overview of what people are searching in the search engines and what type of title you need to optimise your videos accordingly.

   2.     Make a good description:

      The second most important step of your SEO tips is making a good description. First couple of lines plays a very important role in ranking of videos in search engines.

You can take the help of auto-complete features of search engines to take keywords and place them in your description. If the searched keyword matches the description lines, You are likely to get ranking.

Here look at the above picture, you will find the keyword searched matches the first two lines of search description. Using a long tail keyword in your video description will immensely boost the ranking of your video.

   3.     Naming your Video file:

     Let’s say your video now is all set to be uploaded on YouTube. But when you look at your video file name at your device it will appear as mov003456.avi or any_randomname.mp4.

Here when you will upload the same video, YouTube will get notified about any_randomname.mp4 video rather than any video of specific name. Here its focus reduces on your video.

Naming your video file with your keywords tells YouTube what your video is all about. Search engines algorithm can’t look inside your video, hence it is your video file name what describes your video.

Hence always try to upload a video file named as your_keywords.mp4.

   4.     Use CC (closed caption) features in your YouTube videos:

     This very feature of YouTube makes your content very much user friendly for the viewers. This adds text over your videos that helps viewers to understand the narratives easily. It can also be translated into different languages thereby reaching out to more people.

  5.     Tagging for your YouTube videos:

       Tags are another important thing to add to your videos. Here are few tips to put tags in your videos.

• List specific tags first:  Write your main keyword first, this will add weight in algorithms.
• Include misspell of your tags like if you have keyword as “Real SEO” try “Reaal SEO” and check the traffic sources in YouTube analytics to see how people are searching for you.
• Include singular and Plural of your keywords like: “Tattoo Art” and “Tattoo Arts”, and separate your keyword into different tags like “Tattoo” and “Art”.